It’s not just a trendy spot, it’s a place where you can come and relax every day, while indulging on any item on the menu
tashas has successfully introduced a new, boutique cafe experience, which has a unique signature style and a point of differentiation from the existing, globalised, franchised model.
It has an energetic identity with an international flair, within a local environment.
tashas is a warm, comfortable, light, easy, breezy space that enhances the delightful dining experience, excellent service, brand trust and loyalty. It captures a fresh spin on the traditional ‘coffee shop’ experience. tashas is a dynamic sensual journey of flavour set in lush interiors. It represents the lifestyle aspirations of urbane and cosmopolitan guests. It is the successful marriage of tastes and design aesthetics, which enhances the authentic flavour and delightful eating experience which is the celebration of the tashas concept.
Every plate of food is made with the freshest ingredients and prepared on order, giving this coffee shop haven the true status of a five star quality restaurant. The catch is at uniquely affordable prices. The atmosphere is vibey and the tashas experience transports you to another place…..
tashas feels like home, it’s exclusive yet includes everyone.
It’s not just a trendy spot, it’s a place where you can come and relax every day, while indulging on any item on the menu- from the refreshing granitas, to the internationally inspired quesidillas, to the sophisticated prawn pasta.
The success of tashas is based on various elements:
It is difficult to determine what is real in a virtual and globalized world. This added to the fact that everything around us is changing at a rapid pace leads to a fundamental yearning for an authentic experience and environment.
In terms of restaurants, true authenticity can be achieved in many ways - design, menu, and service. The ultimate test however of whether a cafe is authentic depends on how the guest feels while visiting it, therefore the operator is key.
The bar has been raised, as local clients and modern day international travellers are more sophisticated in their tastes and are more discerning in terms of where and how they spend their time and money.
They are in search of something that excites and tantalizes their senses, offers a unique experience that just “feels right”….. Something that goes beyond the sanitized, all to recognizable feel of transitory non spaces or the bland uniformity of restaurant chains of the past. We want the tashas group to evoke emotion in the consumer. We believe that tashas is the ultimate authentic cafe experience and will continue to innovate at every level striving to maintain and push the envelope.
We currently have seven stores, Village View, Atholl Square, Melrose Arch, Morningside, Rosebank, Brooklyn and Umhlanga, which have been a success from day one.
Our brand offers a unique business model to potential franchisees in that it offers an opportunity to invest in an organic, creative and bespoke brand, with each store having its own signature. Marrying this with the Famous Brands Group infrastructure, leads to several benefits for the company and potential franchisees: stronger buying power, development expertise and tried and tested systems. Today tashas is a sound business package that encompasses an A to Z system for running a successful operation, within the framework of the Famous Brands Group.
tashas offers the best there is in the cafe industry on all levels - service, food, experience, vibe, presentation of food & innovative marketing. The brand for us is not only about advertising but rather about the entire package of the store from signage to uniforms, to food, drinks & service. The brand experience must take place within the store and show that tashas stands behind its commitment to quality & innovation. Every contact the customer makes with the business must make brand contact and must make the customers experience a pleasure that is unforgettable. If we can achieve this we will become the first choice in the mind of our guests.
We are looking at 12-15 bespoke stores countrywide over the next 5 years. This will avoid the risk of diluting the brand. As part of the Famous Brands Group we have the commercial experience and financial strength to make these plans a reality.
Our image and reputation is based on paying attention to detail and ensuring customer satisfaction through always staying abreast of trends and offering an outstanding quality product coupled with owner driven service. We have created a premium brand and maintaining our impeccable image is vital. To achieve and maintain this status as the leader in our field, we are committed to the highest moral principals and ethical business practices.
Our belief is to encourage exceptional performance at head office as well as at our franchisee stores. We believe that by maintaining these high levels of performance we will develop a brand that stands out above the rest. In fact we have created a new segment in the market and we plan to grow this through a vibrant and innovative branding and marketing drive.
Our mission is to establish a world class cafe brand that becomes synonymous with excitement, innovation, excellent food, brilliant service and most importantly offers a business model that gives a great return on investment.
tashas is an authentic experience that pleases both the consumer and the franchisee on all levels and strives to give the value added.
To fulfill our mission, we must unfailingly pursue the following goals:
To be the benchmark in the cafe market.
To be the benchmark in terms of the freshest and highest quality ingredients.
To offer the best possible skills development and training to our franchisees and staff.
To project an image of cosmopolitan/urbane sophistication, efficiency, caring and cleanliness married with friendliness, courtesy and professionalism.
Monday: 07:30 - 21:00
Tuesday: 07:30 - 22:00
Wednesday: 07:30 - 22:00
Thursday: 07:30 - 22:00
Friday: 07:30 - 22:00
Saturday: 07:30 - 22:00
Sunday: 07:30 - 21:00